I thought now was a moment to shout about the four-page advertising wrap I created for Dartford FC’s publicity campaign. This came out just before the televised game. Last time this was needed the front two pages were done by the main sponsor, Breeze Residential, but this time it was all Dartford Football Club. They wanted a TV on the front to emphasise the televised game, and some information about their league position and forthcoming games. The back included some advance publicity for their Boxing Day game against local rivals Ebbsfleet FC and a splash on the back, which was included in the previous wrap.
The ‘Match’ promo was aimed at a high-spirit, Christmassy feel (even though it was in October!) and I tried to avoid cliche Christmas decorations, opting for some snowflakes and cheering fans.
I am really pleased with how this design has been received and re-used. As the club colors are black/white, it makes sense and a high-contrast works well. I think the simplicity of the net and ball with logo and their tag line of ‘Real Football – Real Close’ gets the attention.